develop visual concepts by hand or with computer software. Intended to captivate, inform, inspire, and/or persuade, a designer's end product is often used in a marketing or promotional campaign, or a public announcement. Graphic designers work creatively, both in print and electronically.
- Design web pages, brochures, logos, signs, books, magazine covers, annual reports, advertisements, and other communication materials.
- Create these materials by hand or by using technology, including computer software programs. Adobe's Creative Suiteincluding Photoshop, Illustrator, InDesign, and moreis the standard in the industry, and most employers expect designers to be proficient with its programs.
- Meet with clients to gain an understanding of what they want their proposed communications to look like. Create or incorporate illustrations, pictures, and designs to reflect the desired theme and tone of the communications.
- Select type size and style to enhance the readability of text and image.
- Produce drafts for review by clients and make revisions based on the feedback received.
- Review final productions for errors and ensure that final prints reflect client specifications.
